Nakano Broadway watches are the reason many collectors take the Chuo Line four minutes west of Shinjuku. The shopping complex is better known for manga and collectibles, but its third floor holds several of Tokyo’s best-known pre-owned watch dealers within a few steps of each other. That makes it one of the easiest places in the city to compare the same reference at more than one shop.
Getting there
Nakano Broadway is at 5-52-15 Nakano, Nakano-ku. From the north exit of Nakano Station, walk straight through the covered Sun Mall arcade; the entrance is at the far end. The watch dealers are on the third floor.
The main dealers
| Shop | Focus | Published hours |
|---|---|---|
| Jackroad | Men’s new and pre-owned watches across many brands | 11:00 to 20:30, daily |
| Bettyroad | Women’s watches, run by the same company on the same floor | 11:00 to 20:00, daily |
| Kamekichi | New and pre-owned luxury watches | 11:00 to 20:30 |
Hours are those published by each shop when we checked on 2 October 2026. Confirm on the shop’s own page before travelling, especially around public holidays.
Why compare here
- Density. You can see the same Rolex, Omega or Grand Seiko reference in two or three shops in under an hour.
- Online stock lists. The dealers publish their inventory with prices, so you can shortlist before you go and ask for a specific stock number.
- Tax-free handling. These shops serve many overseas visitors. Ask how tax-free processing works on the day; the national rules change on 1 November 2026, as explained in our tax-free guide.
A two-hour plan
- Before you go: pick one or two references and note every listing for them on each dealer’s site, with year, condition and what is included.
- First 45 minutes: see each candidate in person. Ask to handle the watch away from the display lighting.
- Next 30 minutes: go back to the best one or two. Ask the questions below and get the answers in writing where they affect the price.
- Last 45 minutes: payment, tax-free paperwork, bracelet sizing. These take longer than expected.
Questions to ask at every counter
- Is the watch new, unworn or pre-owned, and what does that term mean at this shop?
- Has the case been polished? Have the dial, hands, bezel or crystal been replaced?
- When was it last serviced, and by whom?
- What does the shop’s own warranty cover, for how long, and where is the work done?
- Which box, papers and links come with it?
- What is the return policy for an in-store purchase?
A dealer’s warranty is not the brand’s warranty. If a listing mentions a manufacturer programme such as Rolex Certified Pre-Owned, confirm that the watch is actually sold under it.
What Nakano is not
These are independent dealers, not authorised boutiques. You will not find a brand-run service desk, and prices follow the secondary market, which can sit above or below retail. For authorised retailers, see Buying Rolex in Tokyo and our pillar guide to Luxury Watches in Tokyo.
Frequently asked questions
Is Nakano Broadway cheaper than Ginza for watches?
Not as a rule. Prices are set per watch. The advantage is being able to compare several dealers side by side.
Do the shops speak English?
The dealers listed publish English pages for overseas customers. Bring the reference number written down to avoid confusion.
Can I pay by card?
Ask before the watch is prepared. High-value card payments can be declined by your own bank, so carry a second card.
Sources: Jackroad and Bettyroad store information; Kamekichi store information. Last reviewed: 2 October 2026. TokyoLuxuryHub.com is an independent publication; we do not sell or authenticate watches.
